Mentalist As Business Strategy Expert

What Gives You The Edge? Live performance. Every show I do is an opportunity to get real-time feedback from real-live people on what works, what doesn’t work, and what I should work on. Shows are composed of hundreds of experiments. I play with language, timing, positioning, tone of voice, physicality, scripting, lighting, information order,...

A Warrior's Mindset

There’s no shortage of articles explaining how “business is war,” and they almost all start with┬ápull quotes from Sun-Tzu’s Art of War. They go into granular detail about the strategies & tactics of warfare as a way to help you understand how to apply those lessons in the boardroom. They explain how to deceive...

Objections, Your Honor

Whenever I talk with anyone in sales, this question invariably pops up: “How would you suggest I deal with objections?” Short answer: Don’t do anything objectionable. Long Answer: Take a seat. Objections can take many forms. Maybe it’s about budget. Timing. Needing to talk with a partner before making big decisions. Whatever they’re telling...

Socratic Espionage

I know one thing; that I know nothing. ~Socrates Socrates was a master at looking like an idiot while being the smartest person in the room. It’s an incredibly effective strategy, and there’s even a term for it: The Socratic Method. It’s the process of asking innocent questions that trap your target before they’re...

Make Better Decisions

“I am convinced that life is 10% what happens to me and 90% how I react to it.” Charles R. Swindoll Whether it’s figuring out whether to take the job offer or not, who to date, where to go to school, or what to have for dinner, every day is full of choices. The...

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